SEO collection

The best SEO newsletters to follow in 2026

Ten active SEO newsletters, checked by hand, from daily news recaps to in-depth analysis of AI search.

Picked by Junaid Khalid10 newslettersAll checked active Sep 29, 2026

Search is changing faster than it has in years, with AI Overviews, AI Mode and chatbots all affecting how people find pages. A good SEO newsletter saves you from checking a dozen sites and forums every day. The picks below fall into three groups: daily news for people who need to know about an update the day it happens, weekly roundups that filter the week for you, and analysis newsletters from practitioners who explain what the changes mean.

If you only want one, pick a weekly roundup such as SEOFOMO or the WTSNewsletter. Add a daily source like the Search Engine Roundtable recap if you manage sites where a Google update can hit revenue. Then add one analysis newsletter that fits your work: Growth Memo for strategy, Zyppy Signal for ranking factors, or SEO for Google News if you work at a publisher.

At a glance

#NewsletterBest forCadencePrice
1SEOFOMOSEOs who want one weekly roundup of news, tools and jobsWeekly (Sundays)Free
2Search Engine Roundtable Daily RecapSEOs who need to spot Google changes the day they happenDailyFree
3Search Engine Landsearch marketers who work across both SEO and PPCDailyFree
4SEJ TodaySEOs and digital marketers who want daily news with commentaryDailyFree
5Ahrefs' DigestSEOs and content marketers who want a short weekly readWeeklyFree
6Growth MemoSEO leads and marketing leaders thinking about strategyAbout weekly, per the archiveFree, paid tier available
7WTSNewsletterSEOs who want community-written resources, events and job openingsWeekly (Wednesdays)Free
8Zyppy SignalSEOs who want data-driven looks at ranking factorsNot stated (several issues a month recently)Free, paid tier available
9SEO for Google NewsSEOs and editors at news publishersIrregularFree
10Lily RaySEOs weighing AI search tactics against their Google rankingsRoughly monthly, per the archiveFree, paid tier available

The list

No.01

SEOFOMO

By Aleyda Solis
Weekly (Sundays)FreeConvertKit/KitBest for SEOs who want one weekly roundup of news, tools and jobs

A well-curated weekly roundup from an experienced SEO consultant, covering news, guides, free tools, events and jobs in one email.

Every Sunday Aleyda Solis sends the week's SEO and AI search news, the best new guides and resources, free tools, upcoming events and SEO job listings. Past editions are readable on the SEOFOMO site.

Checked active Sep 29, 2026. Recent issue: The Search Updates & News of the Week are Here [SEOFOMO - Sep 27, 2026]
45,000+ subscribers (per seofomo.co)Visit
No.02

Search Engine Roundtable Daily Recap

By Barry Schwartz
DailyFreeOwn siteBest for SEOs who need to spot Google changes the day they happen

The fastest way to catch Google updates, test sightings and documentation changes, with a daily recap that links every story.

The Daily Search Forum Recap collects the day's Search Engine Roundtable posts on Google and Bing changes, ranking volatility and search community chatter. You can get the recap alone by email or RSS.

Checked active Sep 29, 2026. Recent issue: Daily Search Forum Recap: September 28, 2026
No.03

Search Engine Land

By Search Engine Land
DailyFreeOwn siteBest for search marketers who work across both SEO and PPC

Covers SEO and paid search side by side, which suits anyone managing both channels.

The daily newsletter delivers Search Engine Land's news and analysis on SEO, PPC and AI search. Recent stories covered Microsoft Advertising's excluded content terms and a post-mortem on a Google Smart Bidding update.

Checked active Sep 29, 2026. Recent issue: Microsoft opens Excluded Content Terms to all advertisers (September 28, 2026)
No.04

SEJ Today

By Search Engine Journal
DailyFreeOwn siteBest for SEOs and digital marketers who want daily news with commentary

Daily AI search and SEO news from a large editorial team, including coverage of court filings and platform documentation.

Search Engine Journal's daily newsletter carries breaking AI search and SEO news plus strategy pieces. Recent stories covered a court filing quoting an OpenAI engineer on users not clicking links, and Google's plans for hotel booking in AI Mode.

Checked active Sep 29, 2026. Recent issue: Court Filing Quotes OpenAI Engineer: Users "Won't Click" Links (September 28, 2026)
No.05

Ahrefs' Digest

By Ahrefs
WeeklyFreeotherBest for SEOs and content marketers who want a short weekly read

Pairs SEO news with Ahrefs' own data studies, such as its research on Reddit in Google's discussion results.

Each weekly digest collects SEO industry news, notable reads for digital marketers and the best new posts from the Ahrefs blog. Recent issues covered Google AI ranking factors and an analysis of Google's Discussions and Forums results.

Checked active Sep 29, 2026. Recent issue: Ahrefs' Digest #290: Google AI ranking factors, and more (September 24, 2026)
284K SEOs and marketers (per ahrefs.com)Visit
No.06

Growth Memo

By Kevin Indig
About weekly, per the archiveFree, paid tier availableSubstackBest for SEO leads and marketing leaders thinking about strategy

Treats SEO as a business strategy question, with frameworks for judging where organic growth, including AI search, is worth the investment.

Kevin Indig writes about the intersection of marketing, SEO and business strategy, with recent issues on attribution in AI search and how to manage AI mandates from leadership. A premium tier is also available.

Checked active Sep 29, 2026. Recent issue: The usefulness of attribution for AI Search (September 28, 2026)
29,000+ subscribers (per growth-memo.com)Visit
No.07

WTSNewsletter

By Women in Tech SEO community
Weekly (Wednesdays)FreeConvertKit/KitBest for SEOs who want community-written resources, events and job openings

Written by members of the Women in Tech SEO community, so it surfaces practitioner work and job openings you will not see in the trade press.

Each Wednesday issue highlights articles, talks and research from community members, short actionable tip columns, industry updates, events and open SEO roles. Past editions are public.

Checked active Sep 29, 2026. Recent issue: Your weekly AI search & SEO updates: 9 resources, 7 jobs, 2 events (September 23, 2026)
10k+ SEOs and marketers (per womenintechseo.com)Visit
No.08

Zyppy Signal

By Cyrus Shepard
Not stated (several issues a month recently)Free, paid tier availableSubstackBest for SEOs who want data-driven looks at ranking factors

Built on original surveys and audits, like its 2026 ranking factors chart, rather than opinion alone.

Cyrus Shepard publishes research on what drives Google and AI search visibility, including an expert ranking factors survey and a Google AI ranking factors breakdown.

Checked active Sep 29, 2026. Recent issue: The Full 2026 Google Ranking Factors Chart (September 24, 2026)
4,000+ subscribers (per signal.zyppy.com)Visit
No.09

SEO for Google News

By Barry Adams
IrregularFreeSubstackBest for SEOs and editors at news publishers

The most focused newsletter on search for news publishers, covering Google News, Top Stories and Discover.

Barry Adams writes in-depth pieces on SEO for publishers, from international SEO to AI crawlers and audience loyalty. He says upfront that it is irregular, so issues arrive when there is something worth saying.

Checked active Sep 29, 2026. Recent issue: International SEO for Publishers: How To Succeed Across Borders (September 16, 2026)
No.10

Lily Ray

By Lily Ray
Roughly monthly, per the archiveFree, paid tier availableSubstackBest for SEOs weighing AI search tactics against their Google rankings

Careful, evidence-based takes on where AI search tactics help and where they put Google visibility at risk.

Lily Ray publishes long-form essays on SEO and AI search, such as what ChatGPT fan-out queries reveal and why some GEO tactics can backfire. Posts come out less often than a weekly newsletter but go deep.

Checked active Sep 29, 2026. Recent issue: What We Can Learn from Evolving ChatGPT Fan-Out Queries (August 17, 2026)
Questions

SEO newsletters: FAQ

What is the best weekly SEO newsletter?

SEOFOMO is the best all-round weekly pick: it arrives every Sunday with news, guides, tools, events and jobs. The WTSNewsletter (Wednesdays) and Ahrefs' Digest are good second choices, and all three are free.

Is there a daily SEO newsletter?

Yes. The Search Engine Roundtable Daily Search Forum Recap, the Search Engine Land newsletter and SEJ Today all send daily. The Roundtable recap is the most focused on Google changes and ranking volatility.

Which SEO newsletters cover AI search?

Most now do. Growth Memo, Lily Ray and Zyppy Signal publish regular analysis of AI search, from attribution to ChatGPT fan-out queries and AI ranking factors, and SEOFOMO covers AI search news every week.

What is the best SEO newsletter for news publishers?

SEO for Google News by Barry Adams. It focuses on Google News, Top Stories and Discover. It publishes irregularly, but every issue is written for publishers.

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