Newsletter guides
How to start, write and send a newsletter people look forward to. Written by a working newsletter editor, with sources for every number.
Newsletter Examples: 20 Real Issues and What to Steal From Each
We opened a recent issue of every newsletter on this page and wrote down exactly how it is built, so you can borrow the structure without guessing.
GuideHow to Start a Newsletter: The Steps I Would Follow Again
Nine steps from the one-sentence promise to your first subscribers, including what I learned moving my own newsletter between platforms.
Guide34 Newsletter Ideas, Each With a Format and a First Issue
Specific newsletter topic ideas for creators, companies and teams, grouped by niche, with what goes in every issue and what to send first.
GuideHow to Write a Newsletter People Actually Read
A working editor's method for writing each edition: the promise, the format, the opening, the body, the ask, and a checklist to run before you hit send.
GuideNewsletter Subject Lines: Formulas, Examples and a Free Tester
How to write a subject line your subscribers open, what the published guidance actually says, and where spam trigger word lists get it wrong.
Test a subject line before you hit send.
Paste a subject line and preview text. See how it truncates on a phone, which words read as spam, and what to fix. It runs in your browser and sends nothing anywhere.
Open the tester